Business and Marketing Communication in an Omni-Channel World

Eugene Sivadas is Professor of Marketing in the Milgard School of Business at the University of Washington, Tacoma. He is the co-author of the recently published textbook, Marketing Channel Strategy: An Omni-Channel Approach, which expounds on these themes while offering practical approaches to operationalize omni channel marketing environment. Sushil Oswal catches Eugene Sivadas for a brief Q&A on omni channel strategy’s’ relevance for Business and Marketing Communication professionals and instructors. Continue reading Business and Marketing Communication in an Omni-Channel World