Give Yourself a Gold Star for Kin Work

You pull your attention away from your professional work once again to attend to some family matter that has just come up. It’s a call from your mom to talk about her prescription refills. Or it’s an email about how your cousin is now out of work and can’t pay his mortgage. Or it’s your brother sending you anxiety texts about the stock market. Sometimes family issues come up while we’re working (Ball, 2017). Continue reading Give Yourself a Gold Star for Kin Work

Life Interrupted—Finding the Good, Despite the Challenges, in the Pandemic as a Professional

My pandemic experience begins with disrupted plans to present at the ABC Southwest conference in San Antonio, March 11-14. In the days leading up to the conference, I watched as other professional organizations around the country canceled gatherings. Meanwhile, Youngstown State University was on spring break, and administrators grappled with how to respond as the coronavirus crisis began to take shape. I questioned whether the conference would take place and debated whether it was safe for me to attend. On March 10, Ohio prohibited state-funded travel outside of the state, effectively halting my trip. Continue reading Life Interrupted—Finding the Good, Despite the Challenges, in the Pandemic as a Professional

Coaching Students for Video Interviews

As the undoubtedly most impactful societal moment of the 21st Century thus far, the COVID-19 outbreak is having and will continue to have an indelible impact on most parts of American life for the immediate future. People will continue for many months to avoid direct contact with others for fear of contracting the virus and while the economy is showing signs of significant unemployment, some industries are hiring and even growing and the recent change from on campus courses to online courses is an excellent opportunity for faculty to coach students on video interviewing. Continue reading Coaching Students for Video Interviews

Grading in the Time of Covid-19

While I have previously taught online before, this semester has not been like any other I have experienced, or I am guessing, like any of us have experienced. Our generations have not experienced a world-wide pandemic before. Our students are struggling right now and so are we. However, we still want to help our students finish this insane semester. As an Assistant Professor of Business Communication, I have made some specific adaptations during this semester and have received positive feedback from my students regarding these changes. Continue reading Grading in the Time of Covid-19

Communicate and Connect: Improving Online Teaching during the Coronavirus Pandemic

Perhaps the only good thing about my experience of the Coronavirus pandemic of 2020 has been improving my online teaching. I teach Technical & Business Writing, First-year Composition, and Corequisite Developmental Writing courses. I have previously been successful with my online teaching because I communicate regularly with my students. Most importantly, I comment thoroughly on the rough drafts and the final drafts. I am a prompt responder to all emails. I also acknowledge the strengths of the discussion forum postings with “likes” and/or explicit comments on their postings. This emphasis on communication keeps students engaged and moving forward throughout the semester. Continue reading Communicate and Connect: Improving Online Teaching during the Coronavirus Pandemic

Business and Marketing Communication in an Omni-Channel World

Eugene Sivadas is Professor of Marketing in the Milgard School of Business at the University of Washington, Tacoma. He is the co-author of the recently published textbook, Marketing Channel Strategy: An Omni-Channel Approach, which expounds on these themes while offering practical approaches to operationalize omni channel marketing environment. Sushil Oswal catches Eugene Sivadas for a brief Q&A on omni channel strategy’s’ relevance for Business and Marketing Communication professionals and instructors. Continue reading Business and Marketing Communication in an Omni-Channel World