Category: Hot Topics

Hot Topics

Communicate and Connect: Improving Online Teaching during the Coronavirus Pandemic

Perhaps the only good thing about my experience of the Coronavirus pandemic of 2020 has been improving my online teaching. I teach Technical & Business Writing, First-year Composition, and Corequisite Developmental Writing courses. I have previously been successful with my online teaching because I communicate regularly with my students. Most importantly, I comment thoroughly on the rough drafts and the final drafts. I am a prompt responder to all emails. I also acknowledge the strengths of the discussion forum postings with “likes” and/or explicit comments on their postings. This emphasis on communication keeps students engaged and moving forward throughout the semester. Continue reading Communicate and Connect: Improving Online Teaching during the Coronavirus Pandemic

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Hot Topics

Business and Marketing Communication in an Omni-Channel World

Eugene Sivadas is Professor of Marketing in the Milgard School of Business at the University of Washington, Tacoma. He is the co-author of the recently published textbook, Marketing Channel Strategy: An Omni-Channel Approach, which expounds on these themes while offering practical approaches to operationalize omni channel marketing environment. Sushil Oswal catches Eugene Sivadas for a brief Q&A on omni channel strategy’s’ relevance for Business and Marketing Communication professionals and instructors. Continue reading Business and Marketing Communication in an Omni-Channel World

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