How to Stay Ablaze: Exploring a Young Company’s Social Media Use

Emily Carlson Goenner Introduction The vast majority of companies currently have an online presence in some fashion, from Facebook to a website to extensive and coordinated digitalized marketing plans. Large and mid-sized companies have social media managers to organize and promote their online marketing, but not all companies have the staff or budget for such positions. In this dynamic environment, instructors of business and professional … Continue reading How to Stay Ablaze: Exploring a Young Company’s Social Media Use