Tag: Fall 2019

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Moving The Needle

Changing Motivation Theories and the Role of Communication in their Introduction to the Workplace

Dr. Marianna Richardson is an adjunct professor in the Marriott School of Business at Brigham Young University. She teaches courses in management communication and psychology for both undergraduate and graduate students. She received her doctorate from Seattle Pacific University. Her research interests lie in the areas of business communication and motivation theory. She is also the current editor of the Marriott Student Review, a peer-reviewed journal for business students. Continue reading Changing Motivation Theories and the Role of Communication in their Introduction to the Workplace

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Moving The Needle

Maximizing Communication Methods to Promote Student Development and Success

Mollie Hartup, MBA, is Instructor in the Honors College, Coordinator of Communications, and YSU Magazine editor at Youngstown State University. She is currently pursuing a PhD in Communication and Information with a focus on organizational communication at Kent State University. She has prior professional experience in television news and print journalism. Amy Cossentino, PhD, is Dean, Honors College, Youngstown State University. She has nearly 30 years of experience in higher education and currently also teaches in the Honors College and the Beeghly College of Education at YSU. Together, they have combined their interests and expertise in communication and education to develop a debriefing framework for schools and organizations to leverage shared experiences such as professional conferences. They are actively using and testing this framework in practice. Continue reading Maximizing Communication Methods to Promote Student Development and Success

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Hot Topics

Business and Marketing Communication in an Omni-Channel World

Eugene Sivadas is Professor of Marketing in the Milgard School of Business at the University of Washington, Tacoma. He is the co-author of the recently published textbook, Marketing Channel Strategy: An Omni-Channel Approach, which expounds on these themes while offering practical approaches to operationalize omni channel marketing environment. Sushil Oswal catches Eugene Sivadas for a brief Q&A on omni channel strategy’s’ relevance for Business and Marketing Communication professionals and instructors. Continue reading Business and Marketing Communication in an Omni-Channel World

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