Tag: Spring 2021

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Comparing Improvements in Cover Letter Compositions of Business Communication Students

Scott Springer, Ann Springer, and Spencer Scanlan The number of international students studying in American higher education institutions continues to rise as English is increasingly becoming the language of global higher education (Doiz, Lasagabaster, & Sierra, 2013; Bound, et. al, 2021). While the number of international students studying in America dropped during the COVID-19 pandemic (Morona, 2020), this number is expected to rise again in … Continue reading Comparing Improvements in Cover Letter Compositions of Business Communication Students

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Dr. Erin Paradis
Spotlight

Conversations with Western ABC Expert Speakers

Dr. Erin Paradis Leverage your network. How often have I heard this advice? How often have I successfully done this? These questions came to mind as I waited in a webinar green room last fall at the Association for Business Communication 2020 Annual International Virtual Conference. This was my first time attending and presenting at the ABC Conference, and I was nervous. The practice of … Continue reading Conversations with Western ABC Expert Speakers

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Moving The Needle

How to Stay Ablaze: Exploring a Young Company’s Social Media Use

Emily Carlson Goenner Introduction The vast majority of companies currently have an online presence in some fashion, from Facebook to a website to extensive and coordinated digitalized marketing plans. Large and mid-sized companies have social media managers to organize and promote their online marketing, but not all companies have the staff or budget for such positions. In this dynamic environment, instructors of business and professional … Continue reading How to Stay Ablaze: Exploring a Young Company’s Social Media Use

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